Akin to the biblical tale of the prodigal son but with a humorous
spin, Staple Design and New Balance announced the third iteration
to its “Columbidae” series, the so-called “Black Pigeon.” As with every
collaboration by the New York-based creative agency, Staple Design spun a
tale
of intrigue…
In the beginning there were three pigeons;
one grey, one white and one black in colour. When they were ready, the
grey and white pigeons left the roost on their journey to explore their
surroundings, the city of New York and the challenges it would bring.
The Black Pigeon, however, was the outcast of the family. Kicked out of
the nest for being too down-low and dirty he decided to travel the
world, setting his mind on eventually meeting up with his elder siblings
in The Big Apple. But on his quest, the Black Pigeon became lost. After
a long flight, the youngest of the three pigeon brothers set himself
down, only he wasn’t in New York; this was London.
And since the city is now London rather than New York, New Balance’s famed
factory in Flimby, Cumbria joined the procession as well. In part as a “Made in
England” 30th anniversary edition, the “Black Pigeon” features a mix of premium
materials, from supple black leather paneling to a rip-stop nylon toe box with
honeycomb pattern. A hint of white accents and pink felt liner are added to
soften its rather stark appearance.
Partnering with UK retail chain size?, the Staple Design x
New Balance 577 “Black Pigeon” will
be available at size? store locations and New York City’s Reed Space on Saturday, November 17.
